{"id":355,"date":"2026-06-22T14:46:25","date_gmt":"2026-06-22T14:46:25","guid":{"rendered":"https:\/\/officemovingamerica.com\/?p=355"},"modified":"2026-06-22T14:46:25","modified_gmt":"2026-06-22T14:46:25","slug":"amazon-prime-day-to-gauge-us-consumer-strain-as-focus-shifts-to-basics","status":"publish","type":"post","link":"https:\/\/officemovingamerica.com\/?p=355","title":{"rendered":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics"},"content":{"rendered":"<div>\n<div>\n<p>By Arriana McLymore and Koyena Das<\/p>\n<\/div>\n<div>\n<p>NEW YORK, June 22 (Reuters) &#8211; Amazon Prime Day starting \u2060on \u2060Tuesday will be a litmus test of U.S. \u2060shoppers&#8217; spending power, with the earlier-than-usual sales event increasingly centered on perishable groceries, household basics and back-to-school needs \u200brather than carefree splurges.<\/p>\n<p>Read more <a href=\"https:\/\/officemovingamerica.com\/?p=353\">India Seeks Tariff Advantage Over Peers in Push to Finalise US Trade Deal<\/a><\/p>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<p>The four-day blitz running June 23 to 26, comes after Amazon shifted it from July, citing a calendar crowded by the FIFA World Cup and \u200cthe 250th anniversary of U.S. independence. The earlier \u200ctiming could also capture spending on summer travel, July Fourth stock-ups and back-to-school shopping.<\/p>\n<\/div>\n<div>\n<p>What shoppers add to their carts is as important as how much they \u2060spend, helping gauge \u2060whether recent U.S. consumer resilience is holding or beginning to crack. Squeezed by inflation \u2014 up 4.2% \u200bin May at its fastest pace in three years \u2014 and a surge in gas prices driven by conflict in the Middle East, most lower- and middle-income consumers have eschewed big-ticket items.<\/p>\n<\/div>\n<div>\n<p>&#8220;People just don&#8217;t have the cash right now,&#8221; said William Stern, CEO at U.S.-based small business lender Cardiff. &#8220;Prime Day isn&#8217;t going to be about buying big TVs or \u200bfun stuff this year. It&#8217;s for buying toilet paper and garbage bags on sale. Families are literally waiting for these discounts just to \u2060buy regular \u2060everyday things because their bank accounts \u2060are empty.&#8221;<\/p>\n<\/div>\n<div>\n<p>Amazon has highlighted deals \u200bon groceries, household goods, travel and school items, and said fresh food and essentials are becoming a larger part of Prime members&#8217; \u200bbaskets as it expands same-day delivery.<\/p>\n<\/div>\n<div>\n<p>Adobe Analytics \u2060expects a boost in children&#8217;s apparel, lunch boxes, backpacks, refrigerators, power tools and vacuum cleaners, with average discounts of 23% on apparel, 23% on electronics and 19% on toys \u2014 largely flat from last year.<\/p>\n<\/div>\n<div><\/div>\n<div>\n<p>Shoppers will spend more on this Prime Day than on Cyber Monday and Black Friday 2025 combined, Adobe projected.<\/p>\n<\/div>\n<div>\n<p>Amazon is also promoting its AI shopping assistant, Alexa for Shopping, as a discovery and deal-tracking tool for Prime Day. The feature offers personalized recommendations based on user behavior, allows \u2060shoppers to track price history for up to a year, set alerts, and automate purchases once target drop prices are \u2060reached.<\/p>\n<p>Read more <a href=\"https:\/\/officemovingamerica.com\/?p=351\">AbbVie Bets $10.9 Billion on Apogee in Next-Generation Immunology Growth Push<\/a><\/p>\n<\/div>\n<div>\n<p>Bank of America said in a note that the tool will be key &#8220;in protecting direct traffic for Amazon, as well as enabling higher conversion rates and driving incremental spend on the platform.&#8221; The brokerage expects the 96-hour Prime Day event to reach $21.6 billion in goods sold, a 5% increase over 2025.<\/p>\n<\/div>\n<div>\n<p>An earlier Prime Day will help Amazon grab seasonal spending on outdoor and travel products, and summer wardrobe, eMarketer analyst Sky Canaves said, adding that shoppers remain highly strategic and wait for these sales to stock up on essentials as well as delayed bigger-ticket purchases.<\/p>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<p>While Amazon&#8217;s rivals Walmart and Target have shadowed Prime Day for years, the overlap has turned it into a synchronized industry event, intensifying price competition. Walmart&#8217;s seven-day sale started on Monday, while Target Circle Deal Days align exactly with Prime Day.<\/p>\n<\/div>\n<div>\n<p>eMarketer expects Amazon \u2060to capture more than 60% of sales over the four days.<\/p>\n<\/div>\n<div>\n<p>&#8220;Walmart and Target&#8230;aren&#8217;t getting people to spend more overall, they&#8217;re just fighting over the same exact person. People are just going to go to whichever store has the absolute cheapest price,&#8221; Cardiff&#8217;s Stern said.<\/p>\n<\/div>\n<div><\/div>\n<div>\n<p>While shoppers are expected to be more selective, steady retail sales and a stable economy should support a solid Prime Week, though with a \u200bgreater focus on value, said Bret Kenwell, an analyst at eToro.<\/p>\n<\/div>\n<div>\n<p>(Reporting by Arriana McLymore in New York City; Additional reporting \u200bby Sanskriti Shekhar in Bangalore; Editing by Sayantani Ghosh and Jacqueline Wong)<\/p>\n<p>Read more <a href=\"https:\/\/officemovingamerica.com\/?p=349\">Seven Facts About Former Fed Chairman Alan Greenspan<\/a><\/p>\n<\/div>\n<div>\n<p><b>Copyright 2026 Thomson Reuters<\/b>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.<\/p>\n","protected":false},"author":1,"featured_media":354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[8,60],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","tag-sign-in-to-manage-your-newsletters","tag-united-states"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officemovingamerica.com\/?p=355\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America\" \/>\n<meta property=\"og:description\" content=\"US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officemovingamerica.com\/?p=355\" \/>\n<meta property=\"og:site_name\" content=\"Office Moving America\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T14:46:25+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/#\\\/schema\\\/person\\\/953f33efe585ac76cdf8428d434d3061\"},\"headline\":\"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics\",\"datePublished\":\"2026-06-22T14:46:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355\"},\"wordCount\":657,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/officemovingamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg\",\"keywords\":[\"Sign in to manage your newsletters \u00bb\",\"United States\"],\"articleSection\":[\"Top News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355\",\"url\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355\",\"name\":\"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/officemovingamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg\",\"datePublished\":\"2026-06-22T14:46:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/#\\\/schema\\\/person\\\/953f33efe585ac76cdf8428d434d3061\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/officemovingamerica.com\\\/?p=355\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#primaryimage\",\"url\":\"https:\\\/\\\/officemovingamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg\",\"contentUrl\":\"https:\\\/\\\/officemovingamerica.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg\",\"width\":800,\"height\":533,\"caption\":\"An Amazon delivery worker pulls a delivery cart full of packages during its annual Prime Day promotion in New York City, U.S., June 21, 2021. REUTERS\\\/Brendan McDermid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/?p=355#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/officemovingamerica.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/#website\",\"url\":\"https:\\\/\\\/officemovingamerica.com\\\/\",\"name\":\"Office Moving America\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/officemovingamerica.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/officemovingamerica.com\\\/#\\\/schema\\\/person\\\/953f33efe585ac76cdf8428d434d3061\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/officemovingamerica.com\"],\"url\":\"https:\\\/\\\/officemovingamerica.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/officemovingamerica.com\/?p=355","og_locale":"en_US","og_type":"article","og_title":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America","og_description":"US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.","og_url":"https:\/\/officemovingamerica.com\/?p=355","og_site_name":"Office Moving America","article_published_time":"2026-06-22T14:46:25+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/officemovingamerica.com\/?p=355#article","isPartOf":{"@id":"https:\/\/officemovingamerica.com\/?p=355"},"author":{"name":"admin","@id":"https:\/\/officemovingamerica.com\/#\/schema\/person\/953f33efe585ac76cdf8428d434d3061"},"headline":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics","datePublished":"2026-06-22T14:46:25+00:00","mainEntityOfPage":{"@id":"https:\/\/officemovingamerica.com\/?p=355"},"wordCount":657,"commentCount":0,"image":{"@id":"https:\/\/officemovingamerica.com\/?p=355#primaryimage"},"thumbnailUrl":"https:\/\/officemovingamerica.com\/wp-content\/uploads\/2026\/06\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg","keywords":["Sign in to manage your newsletters \u00bb","United States"],"articleSection":["Top News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/officemovingamerica.com\/?p=355#respond"]}]},{"@type":"WebPage","@id":"https:\/\/officemovingamerica.com\/?p=355","url":"https:\/\/officemovingamerica.com\/?p=355","name":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics - Office Moving America","isPartOf":{"@id":"https:\/\/officemovingamerica.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/officemovingamerica.com\/?p=355#primaryimage"},"image":{"@id":"https:\/\/officemovingamerica.com\/?p=355#primaryimage"},"thumbnailUrl":"https:\/\/officemovingamerica.com\/wp-content\/uploads\/2026\/06\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg","datePublished":"2026-06-22T14:46:25+00:00","author":{"@id":"https:\/\/officemovingamerica.com\/#\/schema\/person\/953f33efe585ac76cdf8428d434d3061"},"breadcrumb":{"@id":"https:\/\/officemovingamerica.com\/?p=355#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/officemovingamerica.com\/?p=355"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/officemovingamerica.com\/?p=355#primaryimage","url":"https:\/\/officemovingamerica.com\/wp-content\/uploads\/2026\/06\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg","contentUrl":"https:\/\/officemovingamerica.com\/wp-content\/uploads\/2026\/06\/5f0a6687b07d505f4bcdf24e4935cd2c.jpg","width":800,"height":533,"caption":"An Amazon delivery worker pulls a delivery cart full of packages during its annual Prime Day promotion in New York City, U.S., June 21, 2021. REUTERS\/Brendan McDermid"},{"@type":"BreadcrumbList","@id":"https:\/\/officemovingamerica.com\/?p=355#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/officemovingamerica.com\/"},{"@type":"ListItem","position":2,"name":"Amazon Prime Day to Gauge US Consumer Strain as Focus Shifts to Basics"}]},{"@type":"WebSite","@id":"https:\/\/officemovingamerica.com\/#website","url":"https:\/\/officemovingamerica.com\/","name":"Office Moving America","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/officemovingamerica.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/officemovingamerica.com\/#\/schema\/person\/953f33efe585ac76cdf8428d434d3061","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/officemovingamerica.com"],"url":"https:\/\/officemovingamerica.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=355"}],"version-history":[{"count":0,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/posts\/355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/officemovingamerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}